The Cup in Southeast Asia

Fresh from watching Germany take apart Argentina, let’s review Thailand’s reaction to the World Cup so far.

Wound up? Not much, unless you consider most of the country staying awake until 4am, when the marquee matches finish around here, to be a sign of excitement. Caught up? I’d have to say yes, given how many taxi drivers have been able to recall for me the scores from group stage matches that concluded more than two weeks ago (“Greece-Nigeria? That ended 2-1, if I’m not wrong.”) Vocal? Well, having lived in the same apartment for more than three years, we’ve hardly ever heard a sound from our neighbors… until the past few early mornings.

In a word, the Cup is consuming. Walking in to any of the thousands of 7-Eleven stores here, customers are greeted by clerks sporting t-shirts of the favored teams. Flags of the surviving countries hang from the ceilings. Strangers ask each other who they’re cheering for.

Next door in Burma things are apparently even more energized. According to the Irrawaddy magazine, officials there have magically become able to supply the capital with enough electricity to ensure that all of the games are broadcast live and without interruption. Normally Burmese citizens can count on only a few hours of power per day, particularly during the dry season, when hydro plants run at less than full capacity. Finally, the peoples’ interests overlap the government’s!